Designed by real estate agents for agents, Builders Update is the #1 online source for new home
inventory. We use the latest map-based search technology to bring the most comprehensive and accurate listings of
new homes, to-be-built homes and condos directly to real estate agents and homebuyers.
Builders Update different?
First, while anyone can search on Builders Update, the most complete data is available
only to licensed real estate agents. Second, we are exclusively focused on new homes, to-be-built homes and condos.
Since we’re Web-based, our data can be accessed and updated 24/7 from just about anywhere at any time (unlike print
media). The data is consistently updated for accuracy in real time. Our mapping features allow agents to search the
same way a homebuyer does, making the agent’s job faster. Our patented system and online collaboration tools feature
an industry-first Buyer Registration process that brings new levels of transparency and accountability to
the agent-builder relationship. Basically, we have all of the data and functionality an agent needs to facilitate
selling new homes.
Update a substitute for a listing in a Multiple Listing Service?
Absolutely not. A Multiple Listing
Service (MLS) is associated with local agents in the market area who provide a higher level of service usually
associated with a particular agent working through a brokerage firm. That agent is providing key marketing services
to help meet a builder’s specific needs per an extensive marketing plan. The local MLS, paired with a top agent, is
the most powerful tool individual builders can avail themselves of. Builders Update is the best way to augment an
individual agent’s marketing plan, provided their builder adds their inventory data into the Builders Update system.
In many cases, Builders Update has partnered with local MLSs to augment their existing inventory of new, and to-be-
built, homes to make the data readily available to agents using 'single sign-on' capability.
Builders Update save time?
Agents and builder representatives now have a single site loaded with everything the
agent needs to be able to sell a property. No more “phone tag” trying to get questions answered, or having to search
ten different websites. All of the details can be acquired online in one spot: Floor plans, directions,
contacts, prices, a map with directions, incentives—it’s all here, available 24/7.
Can I show my
available to-be-builts as well as properties readily available (quick move-ins)?
Absolutely! A unique feature of
Builders Update is the ability to view an accurate listing of either quick move-in properties or properties that
will soon be available for purchase in any given area.
Can an agent
allow their clients to use the search tool to identify homes they are interested in?
Yes! Agents use the "Invite
Homebuyer" functionality to invite buyers to use their New Home Spotlight™ tool on their private website. When they
find a home they like, they will email the agent the homes they wish to see. Also, agents are able to monitor their
search activity and narrow down the home search criteria they really want (vs. what they may have told them that
they want), saving both you and the agent a great deal of time.
What is My
My Search Assistant is a tool that makes sure an agent never misses new inventory that a builder
just added… in real time! My Search Assistant will automatically conduct searches for the agent and notify them the
moment we find inventory that matches their criteria. Agents can create up to five Search Assistants.
How does an
agent use My Search Assistant?
For each Search Assistant, agents specify their search criteria, such as the
geographic search area, subdivision, school districts, builder brand, property type, price range, square footage,
etc. Then, the agent selects how often they want their Search Assistant to email them when properties that match
their criteria come online. Agents can view search results and review or change their Search Assistants’ search
criteria any time from the Manage Search Assistants page.
How do I benefit from Buyer Registration?
Use Buyer Registration to avoid the difficulties of determining
if an agent actually has earned their commission. Before bringing a buyer to see your property, the agent will send
you and the buyer a time/date stamped email with the buyer's name. This is the Buyer Registration request. Once
received, you can either accept or deny the request. If you accept, you set the number of days the agent has to
bring in their buyer to your office for a full registration, or else they forfeit their commission. If you deny it,
you indicate a reason why (for example, you may already be working with that particular buyer).
Every time an agent
emails a property detail sheet to a homebuyer, they can pre-register that buyer with the builder. This greatly
motivates an agent to show your properties to prospective buyers if they know their efforts are protected.
Buyer Registration notification emails are always date/stamped and sent to the agent, the homebuyer and the builder so
that everyone is in the loop about the process.
What is My
Incentives? How does it benefit me as the builder?
My Incentives is a tool that automatically emails an agent any
builder incentives that match the criteria and frequency they choose (daily, weekly, or monthly) and stores them so
that when they log in, the incentives are readily available for their review. Builder incentives are organized by
metro area. It's important to upload all your incentives so that agents have access to them when they have a buyer
in their car, as that's typically when they will be looking for them.
How do I use
the "My Incentives" functionality?
Incentives are organized by metro area, so start by selecting the metro area
(s) where you have incentives to place. You can further sort a metro to the subdivision level. Then, simply upload
your incentives as PDF documents. Agents will be able to browse through the incentives to preview them, print them,
or email them directly to a homebuyer. Builders Update can also notify agents the moment that you add new
What will it
cost me to use Builders Update?
Absolutely nothing… unless you wish to access our premium features and spotlight
your homes above your competition. We offer builders the ability to upload their data completely free. There is a
fee for use of our enhanced tools and reporting functions.
To allow you to see the benefits of these enhancements, we
offer builders a free trial period to use the enhanced tools and features. Just ask your Builders Update builder
support agent for access. When the free trial ends, there is no obligation for you to purchase any services, and you
may continue uploading your data for free as frequently as you can. This assures agents that Builders Update will
have the most up-to-date and complete inventory for them to review, all in one place.
How much does
it cost to display my properties on Builders Update and on thousands of associated private agent websites?
customize each builder’s payment plan according to factors such as the number of subdivision claims, your business
needs and other factors. Best to contact Builders Update directly at (512) 901-9899 for an exact quote.
Why is an
agent lead more valuable to me as a builder?
If an agent is viewing your properties on Builders Update, it’s
because they have an active buyer. Our ratio of leads to contracts is close to 20%, far exceeding the 1% conversion
rate offered by traditional online direct-to-consumer advertising strategies.
How do I
download a W-9?
Builders Update account expire at some point?
No. As long as you are registered as a builder or builder’s
representative with active inventory in the system, you can access the system.
Is there a
No. You have unlimited access.
Will my email
account be shared with others?
Absolutely not! We respect everyone’s privacy and do not sell your data or
personal information. Frankly, this is why we do this as a subscription model, so we can control the system and not
be influenced by anything other than building a very efficient system.
Our data is only as good as the data provided to us by the builders. Our patented system
time/date stamps every detail page so agents (and the builders that supply the data) can verify how fresh the data
actually is. Typically, data is uploaded, re-verified, and updated if necessary every 24 hours.
How do I sort
data on Builders Update?
After initiating a search, you can modify your search criteria to reduce the number of
properties show to a manageable list of properties. Properties are presented in a list format that can be quickly
sorted or grouped by categories. Search results are automatically sorted by price from high to low, and can be
sorted by categories, such as builder or square footage. Prices sort in numerical order. Subdivisions group
homes by subdivision in alphabetical order.
How do agents
inform their clients about the homes that they have found?
Once they’ve created a list of properties of interest,
agents email their clients a special link to the property detail pages allowing the buyer to view the images, floor
plans and mapping from their searches.
email data to their clients?
Yes! The system allows agents to send clients a link so that they can access
specific property data and images. They can send data to multiple addresses at a single time, and also pre-register
their buyers with the builder at the same time.
How do I
speak with a real person?
Call us at (512) 901-9899 between 8 AM - 5 PM CST and we’ll get you fixed up. Or you
can e-mail us at firstname.lastname@example.org
will get you an answer.
How do I send
you comments and feedback?