The Latest: Published 07/08/2014
My Florida Regional MLS chooses Builders Update

Austin, Texas – July 8, 2014 – My Florida Regional MLS, Florida’s largest multiple listing service with over 33,000 subscribers, has chosen Builders Update, a privately-held company based in Austin, Texas, to be the provider of a new construction search tool for MLS subscribers needing up-to-the-minute data on new home construction in Central Florida.

My Florida Regional MLS evaluated several new home search tools with national reach and chose Builders Update, which provides a comprehensive suite of tools to help licensed real estate agents sell new construction. Builders Update’s patented new-home search technology will allow real estate agents to easily access the data they need on over 2800 floor plans and new homes available for sale in over 550 sub-divisions in the MY Florida Regional service area.

According to Bill Gaul, CEO of Builders Update, the agreement also paves the way for new home builders to reach a much wider base of potential customers. “Builders Update gives home builders a more effective and efficient way to reach and work with the nearly 33,000 real estate agents of My Florida Regional MLS and their home-buying customers, 54% of whom prefer new home construction to existing homes,” Gaul said. According to a study by the National Association of REALTORS®, nearly two thirds of new homes sold in 2013 involved a buyer’s agent. “Builders Update will make it much easier for agents to show thousands of qualified home buyers new construction options in developments across Central Florida.”

The deal will also provide agents, at no cost, the full suite of productivity tools available through Builder’s Update.  These include the popular Builders Update Private Label, a tool that allows them to offer new home construction searches from their websites, as well as the newly introduced Search Assistant that allows agents to receive updates on new home inventory based on a variety of criteria the agent selects. “With a persistent inventory shortage in some markets, Builders Update provides a much-valued tool in an agent’s arsenal of home buying options,” said Gaul.

About Us

It started with a map…

In this new economy, over 70% of new home sales are completed by licensed real estate professionals working with pre-qualified prospective buyers. And while finding and selling pre-owned homes is relatively easy, finding new home inventory—to-be-builts, spec homes, condos and lots—is notoriously difficult for agents and homebuyers alike. So we set out to make the new home buying process easier, more transparent, and a better proposition for all parties involved.

The challenges were numerous. Our research showed that agents wanted a system that was easy to use, accurate, regularly updated and comprehensive, with the entire new home inventory in one place. Builders wanted their inventory in front of agents the moment the agent had a qualified buyer on the hook. They also wanted the flexibility to update inventory instantaneously at an affordable price. And homebuyers wanted more detail to make smarter decisions about their new home.

We started with an interactive map. From there, we began packing on features to systematically address each of our target users’ pain points. We launched our test site in the state of Texas at a time when the economy and homebuilding industry produced the lowest amount of starts in the past decade. The result? We proved our business model. Our model thrived.

Today, Builders Update is the #1 source of new home inventory in the nation, with the most up-to-date and accurate information about to-be-built homes, condos and lots available. The site is fast, easy to navigate, safe, and consolidates everything an agent needs to know in one location they can access 24/7. Our patented system grants builders and vendors the exclusive visibility to agents they’ve been asking for. And homebuyers now have unprecedented support, guidance and information to make informed decisions about the purchase of their dream home.

And we’re growing. Builders Update displays over 75,000 properties from more than 175 national and local builders in more than 100 metropolitan areas in the United States, and more inventory is added everyday.

Builders Update is used by more verified real estate agents than any new home site on the Internet.

Builders Update continues to be a pioneer and a force for economic growth, helping America get back to work by promoting new home construction and facilitating strong, open and honest relationships among agents, homebuyers, builders and vendors.

Build your home. Build your business. Build relationships. SM